Please wait, loading...
American businessman Jack Welch, known as “Neutron Jack” for slashing a thousands of jobs in the energy sector, spoke in several interviews about the importance of PR and Executive presence. He considered it extremely important for every businessman to work on expressing his attitudes clearly, structured and confidently. In a short video recorded for the...
Bolder was involved in the promotion of another important social project: “Imagine a theater and not see a theater”, which aims at adapting theater’s performance to enable blind people to easier follow the play. In this way, two of Gavella’s plays “How War Began on My Island” and “Hotel Zagorje” were adapted. Bolder was responsible...
Recently I have completed an online education, a program Integrated Marketing Communications organized by IE Business School in Madrid, an internationally recognized business school that has been promoting innovation and change in organizations for over 40 years, providing managers with an entrepreneurial mindset. The program was divided into four modules and each included a series...
The goal of public relations is to establish, maintain and improve communication with all key stakeholder important to any company, organization or institution. But before defining a communication strategy and communication plan, it is necessary to develop a strategic plan that sets out the vision, mission and strategic goals of the company. Communication consultancy comes...
This week we held the last workshop within the project “Empowering young people through media education”. The series of workshops was jointly organized by the Udruga Zamisli and Udruga Maštara, Croatian Journalists’ Association, under the sponsorship of the US Embassy in Croatia and PR support of Bolder. More than 150 young people from all over...
Believe it or not, some clients in Croatia still require communication strategies of 70, 100 and even 150 pages. This eventually turns out to be a doctoral dissertation instead of a clear strategy that shows the direction of PR actions. A few years ago, a colleague told me how the financial mechanisms in Norway (EEA...
Bolder is involved in the project “e-Enrollment – Informatization of the process and the establishment of comprehensive electronic enrollment services in educational institutions” for Central Office for the Development of the Digital Society. The realization of this project will simplify enrollment in the educational program without the need to issue numerous certificates. What did it...
As part of the implementation of the Strategic Project to Support the Competitiveness Cluster Initiative, we have organized an online conference on 17 December with the aim of presenting the results of the project “Action Plan for Territorial Branding and Product Branding”. Robert Blažinović, Head of the Industrial Policy Department from the Ministry of Economy...
October was again marked by education. We held a series of online workshops on the topic of public speaking for high school students from all over Croatia on the project “Creative Reaction to Nonviolence” and online media training for members of the Labor Market Council of Karlovac County. The topic of this latter training was...
Lately, I often help the Association ZAMISLI in media promotion. In order to increase their visibility in the media and improve their communication tools, I have organized a training called “Public Speech and Presentation of Results”. At the beginning, all project managers learned to present their projects concisely and clearly, with an emphasis on the...