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In May, an extremely important conference about demining was held in the Republic of Croatia. Namely, The Ministry of The Interior in Gospić presented the project “Croatian safe steps CROSS” with a total value of 52.2 million euros. The aim of this project is to demine a total of 3,451.5 ha of forests and forest...
Any topic can be interesting to media Recently I had an excellent opportunity to collaborate with The Croatian Metrology Society on the celebration of the World Metrology Day. A seemingly boring topic turned out to be a source of extremely interesting information. Namely, every time we buy a kilogram of apples, use the GPS in...
Ruđer Bošković Institute, Department of Molecular Medicine, Bioanalytics Laboratory, with Bolder’s communication help, successfully presented to the public the results of “Qualitative and quantitative protein analysis project” in which a new method with an emphasis on clinical application was developed. The "Qua/Qua Protein" project enables the identification and quantification of proteins in single analysis, which...
At the end of last year, Bolder recorded another great success. At the first conference of the Physical Planning Information System (ISPU), which gathered more than 550 participants, we had the honor to moderate the conference and panel. Moderating the three-day conference of the Ministry of Physical Planning, Construction and State Assets was a big...
Another important thing I learned in entrepreneurship is paying attention and listening to the clients. Clients have been complaining about this more and more recently. The arrival of PR experts to meetings with ready-made offers and copy paste solutions, according to principle: if it works for other clients, why shouldn’t it work for you, is...
Three years ago, I opened my agency, named Bolder. Clients appreciate my work, because everything increases – the number of successful projects, clients and great business collaborations. The clients are long-term, those with whom I started my entrepreneurial adventure, are still my clients. But every day isn’t easy, without challenges and difficulties. It’s simple, but...
Although a seemingly simple expression, ganbatte has its roots in Japanese tradition and is one of the motivational threads of Japanese culture. Ganbatte is a specific outlook on life that focuses on doing our best and not giving up. Ganbatte teaches perseverance, determination, overcoming obstacles and motivation regardless of how difficult the challenge may be....
This blog was written by the artificial intelligence system ChatGPT answering the questions about trends in public relations in 2023. The blog was created in less than ten seconds and provides “possible new trends in public relations based on current industry developments and new technologies”. It’s fascinating how this tool is already changing the marketing...
The strategy of "marginal gains" was designed and applied by Dave Brailsford, when he was appointed as one of the directors of the British Cycling at 2003. At the time he took over then organization, British cyclists were achieving mediocre results and had not won the Tour de France in 100 years. His philosophy was...
At this time last year, Robert Torre, a respected clinical psychiatrist and author of several books in the field of psychiatry, passed away. My favorite books are “Madness Strikes Back” and “Is There Life Before Death?” He presented several great thoughts in those books, and one of them is about the importance of doing good....