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How to define a good business mission

April 30, 2021by Aleksandra Štingl

The goal of public relations is to establish, maintain and improve communication with all key stakeholder important to any company, organization or institution. But before defining a communication strategy and communication plan, it is necessary to develop a strategic plan that sets out the vision, mission and strategic goals of the company. Communication consultancy comes later as a key support in achieving business strategy and business goals.

We dedicate this blog to the defined missions of some of the best companies in the world in order to encourage you to think again of your mission or even to change it.


“To deliver information on the people, ideas and technologies changing the world to our community of affluent business decision makers.”


Our goal when we created Tesla a decade ago was the same as it is today: to accelerate the advent of sustainable transport by bringing compelling mass market electric cars to market as soon as possible.”


“We save people money so they can live better.”


“To collect, preserve, study, exhibit, and stimulate appreciation for and advance knowledge of works of art that collectively represent the broadest spectrum of human achievement at the highest level of quality, all in the service of the public and in accordance with the highest professional standards.”


“To help people around the world plan and have the perfect trip.”


“To build the Web’s most convenient, secure, cost-effective payment solution.”


“To help bring creative projects to life.”